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Our Story

Who?


Swiss fashion label Joyce & Girls is the whimsical brainchild of Murielle Sapart: a multilingual mother of two and serial entrepreneur, educated in Germany and Hong Kong.

Murielle's mantra is 'profitez de la vie' or 'take the most out of life' which is represented in our designs for the free-spirited woman.

 

 
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What?


The brand’s unique designs play with prints, texture and colour.

Multi-season collections include hand embroidered, exclusive prints in pure silk, cashmere, chiffon, georgette, fur and combinations, to flatter the tasteful, fresh, confident woman.

 

Where?


Today, Joyce&Girls is sold in 500+ department stores and boutiques in more than 20 countries and is known for offering its feminine, bohemian style.

 
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