Studio Atelier
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FAQ
Who founded Joyce & Girls, and what is the brand's history?
Joyce & Girls was founded by Murielle Sapart — a free-spirited, colourful and elegant designer driven by the desire for garments to liberate the body and grant effortless freedom of movement. The brand is now in its second generation, led by her two sons, Tristan and Nelson Pirouz, who continue to build on her expressive, playful values.
What does Joyce & Girls stand for as a brand?
We design eclectic apparel that stands out and lasts a lifetime. We challenge the status quo of 'simply fitting in' and believe everyone has a responsibility — to themselves and to others — to be their best self: critical, expressive, and never forgetting to smile.
What makes Joyce & Girls prints different?
Every print and its corresponding colour palette is created in-house by our Italian team of fashion and graphic designers. An average of 190 working hours goes into a single print before a collection is released, resulting in a sophisticated fusion of colour engineered to flatter a tasteful, fresh and self-confident woman.
Where are the pieces made, and what materials do you use?
Designs originate in our Italian studio and are executed by long-standing partner ateliers across Italy and the Mediterranean. We work primarily with natural fibres — silk, cotton poplin, linen, wool and cashmere — chosen to carry our prints and embroidery beautifully and to last.
What does the Joyce & Girls product line include?
The collection spans apparel, beachwear and silk accessories — a full wardrobe of expressive, print-driven pieces designed to work together across seasons and occasions.
Where can I buy Joyce & Girls?
Joyce & Girls is sold in over 550 multi-brand boutiques and department stores worldwide, from Paris to Tokyo and St. Barth to Marrakech. Use the stockist locator or contact our showroom to find the closest point of sale.
Are pieces produced in limited quantities?
Yes. Because each print is handmade and exclusive, every design is released in small numbers and is never re-edited once sold out — what you find today will not be re-released tomorrow.
Who is the Joyce & Girls woman?
She is tasteful, fresh and self-confident — a woman who treats getting dressed as self-expression rather than conformity, and who wants pieces that put her, quite literally, centre stage.
How should I care for my Joyce & Girls pieces so they last a lifetime?
Because our prints are handmade on natural fibres like silk and cotton poplin, we recommend gentle hand-washing or dry cleaning, drying flat away from direct sunlight, and ironing on the reverse at the temperature appropriate to the fibre. Specific care instructions are stitched into every garment.